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Interview by Nik Hollywood


Hi Jo!! It’s a great pleasure to have you as our guest on Vocespettacolo.com. Lets’ start from the first question.. Let’s have a jump into the past.

What was your dream since when you were a kid? What would you like to do?
Actually my dream when I was a kid was to be a chiropractor, model and an entrepreneur. In one way or another I achieved all of those goals.

Who is Jo Lons?
I am a concoction of a huge range of interests. I have a deep seeded passion for traveling, which has resulted in visiting 75 countries. I founded a non-profit, Extend the Day (www.extendtheday.org) where we give solar reading lights to school kids without electricity at the ends of the road. I have a Bachelor’s degree in Exercise Science. All of these mould who I am, but when I get in front of a camera my world becomes completely consumed with the character and feelings that form a captivating photo.

How did you start and how was your first experience in the industry?
I first got scouted when I was at an indoor rock climbing gym in Seattle by Heffner Modelling agency. I was with that agency for a few years until I went traveling around the world for a year with my non-profit, Extend the Day. After my return I was scouted and signed with SMG. My first experience was incredibly daunting and all new to me. I grew up a tomboy without any experience with makeup or modelling, but it soon became a passion of mine.

Can you tell us something about your experience?
My experience with modelling has been amazing. I have been able to meet some amazingly talented, creative and fascinating people. From designers to hair and makeup artist, each plays a vital role in producing a phenomenal picture.

What’s the best and worst aspect of your job?
Modelling has one of the most extremes for having some of the best and worst sides. The best side in my opinion are the moments where you are in front of the camera; you are in a different world. I love the actual act of modelling because I seem to become lost in another place where the facial expressions are precise and the body movements are irregular. It’s like sharing an intimate moment with the camera.
Some of the worst aspects of modelling are the casting calls and waiting to hear back about a job. Getting turned down for jobs can be difficult and hard to get past. Just have to try and remember that if I don’t get the job it’s because I’m not exactly what they are looking for or need and its nothing against me.

How do you handle the pressure that this type of job involves?
I handle pressure well by having other avenues that help me unwind, going for a run, doing an art project, working on my non-profit. It’s so healthy for the mind and body just to get away and focus on something else for a while. I also have a dog who is my world! He is the best cuddler and companion.

What does Jo like the most about herself and what the less?
That’s a difficult question. The thing I like most about myself is my sense of adventure. Whether it is with a shoot that involves something I have never tried, or taking a motorbike to the ends of the roads in India, I love pushing myself to learn and advance in whichever field. The aspect I like least about myself is my practical side. It does come in handy occasionally but I believe it can also take away the romance of life sometimes. I am working on keeping a good balance!

What are your best satisfactions you had in your life and career?
Extend the Day has to be what has brought me the most satisfaction. But in terms of my career I have had such an amazing last year. I have found a photographer who really captures me and whose style is very complimentary to mine. I have become his muse, and we have created some amazing photographs together. This last year I have advanced more than ever in my modelling career.

What are your project for the future?
I would love to keep advancing as I have been this last year, more publications, more shoots, more runways and more international interest.

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